Now Troy is at it, I'd thought I would chime in as well. I won't create such a huge marketing vision, we got enough grande plans and Idea's, I'm more of the "let's do this" type of person right now. So I'll just add to some of the points Troy mentions.
I've been busy with press stuff since I started to write for KDE - and we need more of that still. Communication is key, I've blogged about that before. So I have ideas how to write better announcements, plenty. But help would be great for this (see the blogs about that).
But there is other stuff to do. I recently wrote an article for 'general press' on how to write about KDE, and tried to get it on kde.org. Now that project has grown into writing a full 'press' page on KDE.org - a page which doesn't exist right now. The goal is to give journalists but also bloggers or anyone who wants to write a little piece about something KDE related a place to start and some good tips & tricks. If you want to help - the current work is on google docs and I can easily give you access.
And yes, we need writers from everywhere to write about KDE. We get questions like "we'd love to have an article about X, do you know someone who could write one" regularly, and I've tried to get those seekers someone who can write. But we need more ppl who could write (just join the kde promo mailinglist if you're interested!!!).