27 February, 2015


Lobby of the venue
Back home. Tired and jetlaggy, but satisfied: SCALE rocked!

SCALE loves ownCloud

The 13th South California Linux Expo was awesome! It is the biggest LinuxFest in the USA. While decidedly different in nature from Europe's biggest Linux event that that took place just three weeks prior (FOSDEM), we met similarly enthusiastic existing and future users. Conversations were also similar: about half the visitors already knew ownCloud, often using it or planning on deploying it; and the other half was more than a little delighted to hear about it, often exclaiming they had been looking for 'something like that' for a while. Negativity was extremely rare: I don't recall a single negative comment at SCALE (merely a few people who liked ownCloud but had no use for it personally), FOSDEM had one conversation starting unpleasantly but quickly turning around - even though one feature of ownCloud wasn't up to snuff, the user was happy with the experience as a whole.
Before the action started!

For most users, ownCloud was simply a wonderful product and they used it at home, deployed it for customers or managed it in their company. Some asked what features were coming or just arrived in ownCloud 8, or asked about the state of specific features and in more than one occasion they very enthusiastically told me how excited they were about ownCloud, how they loved it and how they were telling everybody to use it!

ownCloud to-go

Those who didn't know ownCloud were almost invariably surprised and excited. I can't count the times I heard "wow, why did I never hear about this before" and "dude, I've been looking for something like this for ever!". Often, people wondered how long ownCloud had been around (we just turned five), if it was open source (yes, with love), how many people contributed to it (719 and counting) and how many users it has (we guestimate over 2 million, with 500,000 in this single deployment alone). Oh, and, does it scale? The deployment linked above and a mention of users like CERN can put most concerns to rest. Yes, ownCloud scales from Raspberry Pi to Atom Smashing size.

What came up a few times as barriers to their future usage of ownCloud was pretty much what I discussed before. Running a server at home is not easy and I walked by the EFF booth to ask about progress on Let's Encrypt to ask about the progress of solving one aspect of that problem: more easily getting SSL certificates. I was told the project is on track for the 2nd half of this year.
Frank and Bryan Lunduke

It is wonderful to have such energizing, positive, enthusiastic users - and to have such an enthusiastic booth crew to talk to them as well. At the booth we had Frank, Matt, Ron, Camila and myself. Awesome it was and we had great fun! Below a timelapse video of Saturday morning. It was still rather quiet but it is nice to see us jump around!

Stuff and talk

Just like at FOSDEM, we brought ownCloud stickers, hand outs explaining ownCloud to users and developers as well as some posters for the booth and pins to give out. This was all very much appreciated - I estimate we gave out about 400 hand outs and 500 or so stickers as well as about 50-100 pins.

Sunday at 3PM, I gave a talk about Privacy and ownCloud, with Frank finishing off with a section about his talk at MIT where he discussed ownCloud's Federated Cloud sharing feature and where it is going. The talk was well received; I think the angle I took to privacy (inspired by my background in psychology) spoke to the audience and Frank's description of federation and how it's done in ownCloud was very interesting. owncloud.org and owncloud.com will feature blogs with some more information about this soon.


Big, big booth!
I also walked by the booths of 'old friends' - the openSUSE/GNOME/KDE crew in particular, it was awesome to meet them. Some I hadn't seen in years, others I met for the first time. They did an amazing job and richly deserve the reward they earned for most Stunningly Amazing Booth Crew (don't know the real name of the booth award but that's what it should be). If you think that 'just' GNOME an KDE being incorporated in the openSUSE booth isn't enough - Master Planner of the Booths Drew aims to bring in Enlightenment and XFCE as well next year. Supposedly a Trello board has been set up already. I bet it won't be long before it has grown to the point where the SCALE organization needs to give the 'openSUSE booth & friends' a separate hall at SCALE...

I have to note that it was thanks to our green friends that I could hang up the ownCloud flyers - they lend me some (green!) tape to do that.

The KDE booth had a bunch of terribly cool stickers (I only now realize I forgot to get one for myself!) as well as the "frameworks 5" flyers. I could only bring, like, 5 t-shirts and a dozen old 'join-the-game' flyers so I'm glad Bert Yerke and his wife, who formed the awesome local KDE team, had created the other materials. We already discussed 2016, as they have plenty of ideas on how to improve the booth!
Awesome stickers...

If you, dear reader, want to help out at the KDE or ownCloud booth next year - let me know, either in the comments or by mail. I can promise you: it is awesomely fun and by far not as scary as you might think! Bert and Matt and everybody who has ever been at a KDE, openSUSE, ownCloud or other FOSS booth can attest to that: it is a great way of getting involved and making a big difference!

Bonus points for who finds a suitable meaning for the one item in the title which isn't yet an acrynym ;-)