People person, technology enthusiast and all-things-open evangelist. I have managed and marketed communities for over a decade, getting started in the KDE community, followed by working as openSUSE Community Manager at SUSE and now managing community matters at ownCloud. I'm busy growing the ownCloud community, speaking at and organizing conferences and writing about my passions ranging from psychology and people in communities to innovative technology. I take care of my dog together with my wife in beautiful Berlin and you can find me also on Twitter and Diaspora!
02 October, 2010
Call to Arms
Recently Amaru Zelaya Orellana and myself cooperated on an article about the great work our ambassadors are doing around the world. They deserve great respect for what they do. A great marketing effort.
Meanwhile, the openSUSE marketing team is doing more work - getting articles out on the technologies we have, developing materials for our ambassadors and of course promoting the conference. However, no matter how much they do - they need help.
The work the marketeers do needs to be spread. openSUSE has technology and people which make our competition look pale. But they often manage to get the word out much more. Is that because they have better marketing people? Maybe. But what they DO have is a huge community of users who do their small share. Yes, it matters if you digg, tweet and dent. If you blog and talk about openSUSE. It matters if you become a fan on Facebook or on other social sites.
openSUSE has hundreds of thousands of users. Tens of thousands are active in the openSUSE community - reading our newssite, talking on the forums and contributing in other ways. Still, most of our news items get just a few diggs, just a few tweets, mentions in blogs or on Facebook. That means our impact is limited. You all should take that as a personal insult. If openSUSE is to make an impact, we have to do more than create a great linux distribution or good infrastructure. We have to make it known. Not only in English - blog, tweet or talk about our community in German, Spanish, Portuguese, Arabic, Dutch, Chinese - or any other language! Our lack of communication is hurting our visibility and therefor our impact.
A bad example is our conference. While most of our community members know about the openSUSE conference, a lot of people outside of our community don't. Yet, the title of our conference is 'collaboration across borders'. So they SHOULD know about that. And we are less than three weeks away! Why have they not heard about our conference? Because WE have not told them. People! We have a stunning program! We have excellent speakers, and many active community members will attend. But if we want to collaborate, increase our impact and really make a difference - we need more people there from projects like GNOME, Apache and yes, Mandriva, Fedora and others.
So I ask all of you - please step up. Go here and blog, tweet, dent, dig, become a fan. If you don't have any social media account, think about writing something for omgSUSE. OMGUbuntu is playing a major role in spreading the word on Ubuntu. We have rtyler and some others rocking and getting the word out for openSUSE users on OMGsuse.com but they need help! If you have a favorite application, write about it! It doesn't have to be a book, just a bunch of notes and a cool screenshot helps a lot. It IS a significant contribution to to that, and really, it doesn't take much time!
5 minutes at most - that's all it takes to help openSUSE. Think about it!